Tuesday, January 26, 2010

Nissan Cube 2010 Marketing

Nissan provided visitors at the 2008 LA Auto show with a brochure featuring the car using augmented reality technology.


The brochure is held up to a webcam of which various 3D models of the vehicle will pop out offering views of the car's exterior and interior in real-time interaction with the brochure.
Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010

Nissan Cube 2010
Nissan Cube 2010


To promote the first Cube model to arrive in Canada, Nissan Canada ran a contest in early and mid 2009 to give away 50 Nissan Cubes to "creative Canadians". The marketing campaign, called 'hypercube', picked 500 Canadians to compete for 50 Cubes by showing their creative talents. The winners received their Cubes at events held in Toronto, Vancouver, and Montreal.

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